The Channel
Community
Buddy's

Meet the Buddy's

Encouraging, Supporting & Empowering

The Channel Community Buddy's span across all sectors of the IT Channel, including Vendors, Distribution and Solution Providers.   All of our Buddy's are passionate about encouraging new and diverse talent into the industry through supporting them and empowering them on their journey.

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Motivated by making a difference, our buddy's and community members come from various roles and verticals across the industry.  Ranging from CEO's, Founders, Directors and Heads of departments across Operations, Sales, Partners / Alliances, Technical and Marketing.

Hayley Roberts

CEO - Distology

Following a 20+ year career with blue-chip enterprise businesses in retail, recruitment and technology, Hayley Roberts is the owner and driving force behind IT Security distributor Distology. The company specialises in identifying, representing and distributing the latest disruptive technology in the cybersecurity arena. 

Hayley has carefully nurtured a unique company culture that encourages vibrancy and ambition and as a result, Distology has won various accolades including CRN Distributor of the Year 2019, CRN Cloud Distributor of the Year 2020 and the Gender Parity at the CRN Women in Channel Awards. In 2021, Distology received investment from PE Group NorthEdge to further fuel the aggressive growth plans Hayley envisages for the company.

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As a leading voice of authority within the industry, Hayley is often quoted in the trade press on various trends and topics and sits on the CRN judging panel for Women in Channel and also features on the annual A list for the channel.

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Experienced in Sales, Marketing, Alliances, People / Talent and Starting and Growing a Channel Business and can cover People, Talent & Hiring, Business Growth, Career Development, Managing a Team, Starting a New Business, Diversity & Inclusion, Sustainable Growth and Channel Dynamics. Hayley is open to anyone who needs help with career growth and thinking more strategically.  Those that are hungry and want to make a difference at any level and any role.

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Based in Manchester

John Shannon

Partner Director - Tiger

John joined Tiger as Partner Director in June 2018 after 12 years’ building the Channel Intellect brand, where he supported some of the UK’s most successful technology partners. Prior to Channel Intellect, John held several alliance roles with Cisco Gold Partners.

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Outside of work John enjoys golf and skiing and follows football, rugby and cricket. He has raised funds for The Brain Tumour Charity, completing the National Three Peaks Challenge with a team from Tiger in July 2019.

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Experienced in Leadership and can cover People, Talent/Hiring, Business Growth, Career Development, Managing Upwards, Managing a Team, Starting a New Business and Channel Dynamics. John is open to anyone who is early in their career or in Channel / Alliances.

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Based in Hampshire

Yvonne Matzk RCC™

Founder - Coachere

Yvonne has had a successful sales and leadership career in the technology industry for over 20 years. During those years, she was critical to the build-out one of the largest and most highly decorated, Global Award-Winning Cisco practises in the UK. Most recently Yvonne held the position of Director, Partners & Marketing, where she had overall responsibility for CDW's Strategic Partners and Marketing for UK and International.

It was on this journey Yvonne became distinctly aware of the lack of females in both Sales, Technical and Exec roles and made a conscious decision to help change that by becoming a supporter of Woman In Technology. Yvonne has been a member of numerous Partner Advisory Boards with her most recent at IDC and is a champion of initiatives helping young women into IT.

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Now a Worldwide Association of Business Coaches (WABC) Registered Corporate Coach™ (RCC™), ILM Accredited Business Coach, Leading Energy Profile Practitioner and motivated by making a difference, she founded Coachere.

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Yvonne uses her vast experience with Coaching to can help organisations work more effectively together through better communication and collaboration, and for individuals to gain the confidence they need for success.

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Experienced in Sales, Alliances and Leadership Roles and can cover Career Development, Imposter Syndrome and Channel Dynamics. Yvonne is open to anyone who would like to connect based on her experience and those earlier in their career with a focus on Sales or Alliances roles.

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Based in Greater London

Claire Hopkins

Co-Founder - Ideal

Claire Hopkins is co-founder and NED at Ideal, an IT Managed Services provider, based in Brighton. While MD, Claire created a company with a culture of excellence, combining customer-focused account management with a highly skilled technical team. New to IT when she founded Ideal, Claire has campaigned to encourage more women in IT, tackling everyday sexism in the industry and promoting increased diversity.

Claire is also Vice Chair of The Board of Governors at Greater Brighton Metropolitan College and a mentor for The Girls’ Network. Prior to founding Ideal, Claire enjoyed a broad career in mental health law, social care and psychiatric research.

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Experienced in Leadership and NED and can cover People, Business Growth, Career Development, Imposter Syndrome, Managing a Team, Starting a New Business and Sustainable Growth. Claire is open to anyone who is curious and reflective and keen to take responsibility for their own development and the role they play in their organisation.

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Based in Brighton

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Caroline Lewis

Sales Director - Tiger

Caroline is the Sales Director at Tiger where she joined Tiger’s customer support team in 1999 after achieving a 2:1 degree in Computing and Informatics and in her early roles developed a keen interest in the commercial side of the business.

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Caroline quickly progressed into the sales team and became a pivotal contributor to the growth of the business bringing on board many of Tiger’s most prestigious clients. She was promoted onto the board as Sales Director in 2018.

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Away from the office, Caroline keeps active and enjoys distance swimming, pilates and off-road cycling. She also has a passion for cooking and baking.

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Based in Hampshire

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Aggrey Lutta

Culture Director - CAE

Most people would call me an IT veteran who has been in the industry for over 30+ years now! I joined CAE back in 2000 and became a co-owner and Board member as part of the initial MBO back in 2004. I have held various positions on the board between 2004-2019, mainly in the Services Division, working closely with significant Vendors, especially Cisco, as we became a Gold partner back in 2006.

Since stepping down from the board, I have been heavily involved in setting up and defining our Culture and now excited to be heading up a new innovative Coaching Program that builds on our strong culture and purpose. I’ve always been fascinated by human potential and what motivates individuals, as we are all unique and have different drivers in life.

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I get immense satisfaction helping people grow and develop into the best versions of themselves in both work and life outside of IT! In addition to having an MBA, over the past 10+ years studied and Certified as Master NLP, Life Coaching and Executive/ Business Coach.

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Experienced in Leadership and can cover People, Business Growth, Career Development, Imposter Syndrome, Managing Upwards, Managing a Team, Starting a New Business, Diversity & Inclusion and Channel Dynamics.  Aggrey is open to working with people who are ambitious at all levels within the Business, but also people who are stuck in any area of their life.

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Based in Watford

Leah Stiff

Head of Strategic Alliances - ANS

Having worked in partner management/alliances for the past 10 years + - often as the only “partner person” in the organisation – I am very conscious that this role can often be a lonely place to be, misunderstood, and sometimes undervalued.  

I am passionate about working with other professionals embarking on or looking to progress their careers in building successful partnerships/alliances.

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Based in Reading

Olivia Jaskolka

Marketing Director - ANS

As the Marketing Director at ANS, Olivia has over 13 years’ marketing and lead generation experience.

Having joined ANS in 2008, Olivia has progressed through the business and was promoted into her first leadership position in 2013. Since then, she has taken responsibility for developing the ANS brand and messaging in line with the evolution of the company.

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As the driving force, behind ANS’ marketing efforts, Olivia is passionate and motivated by unifying the organisation’s sales and marketing strategies to not only drive brand awareness but also generate new business.

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In 2017, Olivia was promoted to Marketing Director, taking responsibility of the development and implementation of the brand strategy and ensuring the successful implementation of the wider marketing strategy.

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Experienced in Marketing and can cover People, Talent & Hiring, Career Development, Imposter Syndrome, Managing Upwards, Managing a Team, Diversity & Inclusion and Channel Dynamics. Olivia is open to people in Marketing looking for career or personal development support.

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Based in Manchester

Christian Bennett

Client Director - F5

Christian has been in the IT industry for just over 10 years and has worked in both distribution and now for a vendor, F5.

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Having worked in both partner and client-facing roles, Christian has a wealth of experience in channel engagements, partner development and sales methodology. 

Christian has progressed quickly whilst at F5 and is now a Client Director for some of the UK's largest financial institutions and has global responsibility for a leading financial market.

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More recently, he has been involved in the LeadF5 programme and was selected to join a business coaching course via BetterUp! Christian is excited to use his experience to support other IT professionals to become the best they can be.

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Experienced in Sales, Direct and Channel and can cover Career Development, Imposter Syndrome, Managing Upwards, Managing a Team, Channel Dynamics and Strategic Account Planning.  Business Growth.  Christian is open to anyone who is looking to plan out how to advance their career or understand how best to elevate their position within their organisation.

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Based in Cirencester

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Martin Bradbury

Director, Regional Director - Dynatrace

Martin has over 20 years of experience in the technology industry, having started his career in software engineering, support and presales before moving to enterprise sales and sales leadership with organisations in the channel such as SCC, Hitachi Vantara and Hewlett Packard Enterprise.  

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Currently, Martin is the Regional Director for the Financial Services Industry at Dynatrace, the market-leading observability SaaS solution, where his team are responsible for new customer acquisition and strategic growth clients. 

Martin is passionate about developing talent and enjoys supporting several early career and mentoring initiatives. Martin is determined to support his teams in achieving their goals whilst maintaining a healthy work-life balance.

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Experienced in Sales, People and Talent and can cover People, Talent & Hiring, Business Growth, Career Development, Managing Upwards, Managing a Team, and Sustainable Growth.  Martin is open to connecting who would like support in taking the next step in their career journey, moving into sales, moving to a more senior role or stepping into a leadership role. 

Michael Frisby

Managing Director - Vuzion & Cobweb Solutions

Michael is passionate about creating world-class experiences and innovative technology solutions that help businesses achieve their goals.

With more than 25 years of experience in selling IT and cloud solutions to SMBs, Michael’s expertise lies in combining technology and customer requirements into real-life solutions. At Cobweb and Vuzion, he is responsible for leading the company's transition to a modern value-add cloud solution provider, helping SMBs and the IT channel achieve their business objectives.

He previously led Microsoft’s SMB Managed Reseller channel across Western Europe, accelerating the transition to selling cloud services, and built the Office 365 Syndication business to one million users.

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He is an enthusiastic skier and squash player.

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Experienced in Leadership, and can cover People, Business Growth, Career Development, Imposter Syndrome, Managing Upwards, Managing a Team, Sustainable Growth and Channel Dynamics.  Michael is open to working with anyone across the career spectrum from early career to more seasoned professionals. 

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Based in Fareham

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Tina Yates

Group Business Manager - Netscout and Nokia - Nuvias Group

I have been working in the IT industry for over 10 years, working in both operational roles as well as leading sales engagement in IT Distribution, working at both broadline to value added distribution, I have gained a wealth of experience of the channel.

Since joining Nuvias in 2017, my role has taken me from a UK focussed role to now is managing complex vendor relationships across EMEA, driving a clear strategic plan, that merges both Nuvias and vendor expectations to meet mutual goals.

As a mother of two young children, I want to encourage people that they can accelerate their career, and still manage family life.

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Experienced in Sales, Alliances and People / Talent and can cover People, Career Development, Imposter Syndrome, Managing a Team and Channel Dynamics. Tina is open to anyone starting out in the channel, understanding how the channel works and new managers.

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Based in Peasemore

Harvey Smith

Harvey Smith - RVP Alliances & Channels Southern Europe - Tableau (a Salesforce Company)

I lead a team of partner managers at Tableau who have responsibility for distributors, resellers and integrators across France, Africa, the Middle East, Southern Europe, and Israel. Tableau is the leading visual analytics software, helping people to see and understand their data. Tableau is now part of the Salesforce eco-system of companies having been acquired in 2019.

Throughout the last 20+ years, I have worked in a number of channel and alliances roles including;  leading the UK&I partner business at Hitachi Data Systems, managing the strategic partner team at VMWare in the UK&I, and partner sales at Lucent Technologies. 

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During my time in the industry, I have had the pleasure of working with a number of diverse teams in different companies across hardware, software, and services. I am a passionate believer in the power of partnerships to help organisations to scale their business. 

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I was lucky when I started out in my career that I benefited from the guidance and support of some strong leaders.

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Experienced in Sales, Technical, Alliances, People / Talent and can cover People, Talent & Hiring & Hiring, Career Development, Imposter Syndrome, Managing Upwards, Managing a Team, Diversity & Inclusion and Channel Dynamics. Harvey is happy to offer his support to people who are either starting their career or to those looking to build their career in an alliance role.

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Based in Marlow

Paul Lloyd

Director - Sellerly

Over 25 years winning business in the IT sector, Paul Lloyd has become a well-respected sales and marketing professional, specialising in managing teams to deliver well thought-out, effective sales strategies.

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He helped to take a business from start-up to over 100 staff and £80m revenue. Since then, Paul has worked as an Interim Sales Director to a number of household names in the cloud and security markets, responsible for revenues up to £100m a year.

Recognised on the prestigious ‘CRN A List’ for the last 5 year, together with a Judge for the annual CRN Annual Industry Awards Paul is an engaging speaker and a member of the Association of Public Speakers. He regularly gives workshops on the subject of sales and marketing for small businesses.

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Paul’s wealth of experience and deep knowledge of the latest sales methods and social media marketing techniques have helped organisations grow by over 30% a year on average. 

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Experienced in Sales and Alliances and can cover People, Business Growth, Managing Upwards, Managing a Team, Starting a New Business and Channel Dynamics.  Paul is open to anyone who feels his experience could be of value.

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Based in Epsom

Oliver Kenward

Senior Partner Business Development Manager - Microsoft

Oliver is a Senior Partner Development Manager at Microsoft and is focused on working with ISV’s and helping them be successful when developing and selling solutions based on the Microsoft cloud platform.

Prior to Microsoft Oliver spent thirteen years at Cisco where he had a successful sales career building from an early in career internal Account Management role to a Sales Specialist, Enterprise Networks Partner and ISV lead and then into a role in the EMEAR Enterprise Networks management team.

Oliver is passionate about helping people develop their skills, confidence and careers and enjoys the two-way benefits of a mentor and mentee relationship. Outside of work Oliver is a big sports fan and is kept busy by three children under five.

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Experienced in Sales, Alliances and Career Development.  Oliver is open to anyone who would like to connect based on his experience and those earlier in their career with a focus on sales roles.

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Based in Hart

Rachel Jackson

CEO - A Different Me

Rachel has worked for almost 20 years within the tech sector in a variety of sales roles.

Starting her career with HP selling to Telco & Media clients and then with Cisco engaging with clients across Commercial, City Finance & Global Finance. All of these sales campaigns were facilitated through the channel and Rachel worked hard to jointly develop a strategy. However, she was keen to ensure a more effective understanding of the Cisco channel and to diversify her skills thus choosing to successfully lead one of Cisco UK's largest partnerships initially and then as part of the emerging Cisco Software team working to enable the channel.

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During her career she has taken two maternity leaves & navigated returning to sales roles, in addition sat as Vice chair of Cisco's Inclusion board and co-led the UK Back to Business ERG.

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Whilst Rachel has enjoyed her career within the Industry, it has long been a passion born out of frustration that women still only account for 17% of roles in tech and certainly throughout much of her career she the "only women in the room". A key contributing factor is the lack of support offered to women as they transition to be working parents at a time when they are often hitting their career stride and this overwhelm can lead to women choosing to leave their careers completely or failing to recognise their brilliant potential.

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This need to drive change led Rachel in 2019 to start her own company A Different Me - that works to positively impact the lives of working parents within corporates through coaching & by working directly with organisations to implement & enhance their existing parental policy. Rachel is open to supporting working parents within the channel to manage their careers, vendor engagement, and strategic thinking.

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Experienced in Sales, Alliances and People / Talent can cover People, Career Development, Managing Upwards, Starting a New Business, Diversity & Inclusion and Development and the Enablement of working mothers/parents.  Rachel is open to working with women/working mums within the channel that are returning to work or managing life as a working parent. Improving gender balance is a key passion of mine and is vital to attracting and retaining the brightest talent within the industry. Focusing on the enablement of working parents is critical to developing the talent pipeline and therefore our future channel leaders.

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Based in London

Julia Elliott

Partner Alliances Manager - Ideal

Having entered the world of IT late in my career I found myself having to learn very quickly - what was the channel, who were distribution and how did this ecosystem work? Fast forward 6 years I now find myself as Partner Alliances Manager at Ideal having established the partner function, working both with established vendors and onboarding and developing relationships with new vendors. Every day is a challenge, whether it is getting the assistance we need from our vendors, or managing up and getting the internal support needed to develop and embrace new programmes, solutions etc that our vendors want us to embrace. And of course working in a solitary role brings its own daily challenges. I really hope that my own experience may help others.

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Experienced in Alliances and can cover People, Managing Upwards and Channel Dynamics. Julia is open to working with anyone who feels they could benefit from her experience and especially those looking to build a partner alliances function.

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Based in Brighton

Lance Williams

Chief Product Officer

Raised as an HM Forces kid, I learnt from an early age the importance of being adaptable and in making new friends. The RAF gave me stability for secondary education and paid for me to go to the Royal Hospital School in Suffolk where I took full advantage of everything that was on offer to me - most of which centred on a variety of leadership roles.

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By the time I left, I'd been Head of House of 65 boys in Year 12, Captain of sports teams, Senior School prefect in Year 13 and I even had a stint as Head Chorister in the choir. I learnt two things: I love leading and I love working within a team.

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My degree was at Oxford Brookes where I graduated with a solid 2:1 in Business & International Management. I met my future wife there in my final year - today we live in Oxfordshire and have six wonderful children between the ages of 2-12. My business career has been very blessed, as I was fortunate to join Softcat just before it exploded onto the Channel scene - during my 16 years there, I worked as a new business account manager for 18 months (60 cold calls a day!), before moving into the Vendor Alliances team from 2007-2015 working in a range of roles from business development to vendor portfolio management. I rounded off my time at Softcat creating, building and leading the services portfolio management function, through which I thoroughly studied and learnt the art of services product development & management, project & programme management, commercial management, contract development, services marketing, and developing the customer experience.

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Today, I'm the CPO at Distology, which combines all of my life experiences together. I firmly believe in and continue to live out my focus on a healthy life balance - work when it's time to work, but I have two other more important jobs in life: being a husband to my wife and being a father to my children.

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I'd like to think that I can offer good wisdom on many business topics and particularly in building a fulfilling career on firm foundations that leads to a balanced life.

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Experienced in Alliances and can cover People, Business Growth, Career Development, Imposter Syndrome, Managing Upwards, Managing a Team and Channel Dynamics.  Lance is open to anyone who needs help or support.

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Based in Abingdon

Andrew Hermsen

Solution Hub Manager - Softcat

I love Tech and I love people. I have been a Customer, Vendor, Freelance consultant and now a Reseller.

I have built People, Processes and Systems, have worked through a variety of crisis events, and now spend most of my time creating commercially viable solutions to complex multifaceted business and technical problems.

Outside of work I run around after the kids and the dog, and when I have time you will find me on a bike or out for a run.

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Experienced in Technical and can cover People, Career Development, Imposter Syndrome, Managing Upwards and Managing a Team. Andrew is open to anyone in Services or Operations.

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Based in Wallingford

Mark Collins

Former CEO and CTO - ONI

Having sold ONI plc to Thrive in May 2021, I am currently between roles and enjoying a break! I started ONI back in 1992 and was the CEO through to 2019 when I moved to the CTO position.

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I have a strong understanding of the business needs and requirements across all departments and functions. I enjoyed working with everybody in the business, and at ONI, I encouraged a ‘One Team, Team ONI’ philosophy. Fundamentally, it was the Team of people at ONI that enabled us to drive our success.

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Companies should always invest in their People, as I believe staff satisfaction drives the Customer experience and resulting happiness. In my opinion, you cannot have one without the other, and I like to see both of these as critical elements in a company’s ‘culture nucleus’. Bearing in mind I have led a ‘Technology Company’, I also believe, to achieve the required level(s) of satisfaction and experience, all businesses need to regularly review their Processes, Systems and Technology, I.e. what they currently have today and what they need going forward, to support their Teams, their customers and help achieve their business objectives.

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For a Service Provider, everybody should also understand these core elements, for each of their crucial Customer’s, particularly as they only partner with people and organisations they ‘Like, Know & Trust’.

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Experienced in Leadership and can cover People, Business Growth, Career Development, Managing Upwards, Managing a Team and Starting a New Business.  Mark is open to working with relatively new Managers/Executives, looking to start a new business or possibly grow an existing one.  However, Mark is happy to work with anyone who could benefit from his knowledge and experience.

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Based in Luton

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Bruce Hockin

Channel Sales Director - Picus Security

Senior channel professional of 24 years. Consistently delivers business value in EMEA markets through enabled partner communities. Builds net new channels and opportunities for vendors with innovative and disruptive solutions. Leverages long-standing trusted relationships within the channel community, across sales, technical and executive stakeholders.

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Experienced in Sales, and can cover Business Growth, Sustainable Growth and Channel Dynamics. Bruce is open to anyone who is early in their career, new to the Channel and in a channel sales/business development role for a vendor or distributor.

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Based Rushlake Green

Charles Heaton

Channel Planning Coach - The Fusebox

Charles started his career as a commercial Real Estate lawyer in New York City. He often comments on how well that time prepared him for what is currently happening to the Tech industry. It was the early 90s in Manhattan. Back then it was all about services differentiation, specialisation and creating value.

When he returned to the UK, Charles jointly founded and subsequently sold HEI, an IT product business. For the past 20 years he has worked at The Fusebox, a sales coaching practice that works exclusively with technology companies in the channel.

His specific focus is as a Channel Planning Coach - working with senior management, sales management, sales team and individuals to create value in todays complex selling environments through the power of planning.

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Experienced in Alliances and can cover, People, Business Growth, Imposter Syndrome, Managing Upwards, Managing a Team, Sustainable Growth and Channel Dynamics.  Charles is open to anyone who is new to the channel and management, particularly in sales.

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Based in Leeds

Gina Hough

Managing Director - MCC Int Ltd

Gina founded her first agency MCC International in her early 20s and grew it to be one of the UK’s largest regional consultancies, employing over 45 people and working for many high-profile tech companies in that time. She moved on from MCC to set up and own half WLM.Digital, where she established a successful PR division and spent 7 years growing that part of the business before moving on to become a freelance consultant and setting up the next incarnation of MCC Int Ltd. 

Gina still works with a great team of freelancers and global partner agencies, but now has more freedom to offer a wider range of services to clients and use the knowledge she's built up over the past 30-odd years to good effect when it comes to mentoring and training - something she was unable to find enough time for in her previous roles.

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Gina devises marketing communications strategies and campaigns that actively grow her clients’ businesses and uses the best partners to do it - allowing her greater flexibility when planning and implementing their strategic and tactical marketing plans. She is particularly strong in the channel, where she has developed great relationships over the years,

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Her hands-on, tell it how it is approach to managing clients’ expectations has never changed over the years. Journalists know what to expect from Gina and she has built up some great contacts. Humour and an abhorrence of pretentiousness have stood her in good stead throughout her whole career.

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Experienced in Marketing and People / Talent and can cover, Talent / Hiring, Career Development, Imposter Syndrome, Managing Upwards, Managing a Team, Starting a New Business, Diversity & Inclusion and Channel Dynamics.  Gina is open to anyone who feels that they aren't quite good enough, is too hard on themselves, is underconfident, or is struggling in any way.

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Based in Winchester

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Francesca Beddow

Director - Ice Blue Sky

Francesca has over 20 years of experience in the IT and Telco sector. Francesca began her career at a worldwide IT vendor as a technical apprentice before moving across to hold a number of business roles including 12 years as a business leader within a channel partner. 

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Having worked within an IT vendor and a systems integrator/channel partner she has a breadth to her understanding and viewpoint.

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Francesca has an extensive business development record across the leadership and individual contributor roles she has held, having established significant business growth and new profitable revenue lines.

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As an equity director in a go-to-market strategy, marketing and sales enablement agency, Francesca continues to focus on driving and achieving profitable business growth, whilst placing the customer at the heart of everything they do.

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Francesca has led, managed and developed teams and individuals for over 15 years and believes people are at the heart of business success. She is passionate about helping individuals early in careers, new managers/leaders and those returning to the workforce.

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Based in Reading

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Kevin Donaghy

Managing Director - Virtual Channel Ltd

With 30 years of sales experience in the IT Channel with Partners, Vendors and Distribution, I have a passion for helping people achieve their career and personal objectives. Having recently returned from a period out of the industry due to ill health, I have a recent track record in successfully growing the UK Networking and Security Partner business in a global IT Distributor. I now have more time to dedicate to helping our community. It's very flattering to still receive calls from ex-colleagues who want advice on their career, and I would love the opportunity to help more people. I love to walk the fantastic coastal paths and hills in Scotland in my spare time, and I help promote the charity Melanoma UK as an ambassador.

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Experienced in Sales and can cover People, Talent / Hiring, Business Growth, Career Development, Imposter Syndrome, Managing Upwards, Managing a Team, Channel Dynamics and Mental Health.   Kevin is open to mentoring internal or external sales professionals in IT Distribution who are looking to acquire and grow new partners and develop their skills.

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Based UK

Vicki O'Neill-King

Chief Operating Officer - Sapphire Systems

Vicki's career has evolved from the receptionist to COO and between those points she has primarily focused on the delivery of digital projects, building her first PMO of 4 x people and going on to build & lead a PMO that has changed and optimised over 800 businesses globally.

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Some of her outcomes include taking utilisation from 55-70% in 6 months, reconfiguring their business to save over £2m p/a while improving quality, and the personal outcome of building & leading amazing people.

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The success of Sapphires customers stops with Vicki, and being a single mother at the age of 24 and working full-time, she understands everyday life when the buck stops with you. Vicki is enthused every day to see what opportunities & challenges the world will bring.

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Experienced in Alliances, People & Talent, Professional Services and Leadership and can cover People, Career Development, Imposter Syndrome, Managing Upwards and Managing a Team. Vicki is open to anyone who would is early in management/leadership and would like to progress further in their career.

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Based in Greater London

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Anita Wosket

Head of Strategic Sales

Anita is an experienced sales leader with 20 years' tenure in the IT channel. As a senior leader at Westcoast, she manages, coaches, and inspires multiple high performing teams. Anita loves networking, meeting new people and helping customers and colleagues to overcome any challenge.

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Her work with customers focuses on Westcoast's strategic alliances to develop long-lasting partnerships, creating and implementing successful business plans that achieve medium to long-term aspirational goals. Anita has a passion for inspiring others and helping them be their best self.

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Experienced in Leadership and can cover Business Growth, Career Development, Managing Upwards, Managing a Team and Channel Dynamics. Anita is open to anyone in sales, early sales leadership or aspirations to be a leader.

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Based in Tamworth

Taylor Rhoades

UK Country Manager, Senior Sales Executive - Graylog

Taylor Rhoades is an entrepreneurial-minded cybersecurity sales leader focusing on scaling companies and building teams across the US and UK.

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She established and led the expansion of Graylog UK while responsible for managing sales and channel efforts across EMEA. Taylor focuses on developing strong relationships, driving new business by understanding core needs, and building trust in the channel.

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Passionate about continually learning and supporting those around her, Taylor enjoys sharing her experiences and knowledge to assist other professionals.

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Experienced in Sales and can cover Business Growth, Career Development, Starting a New Business, Diversity and Inclusion and Channel Dynamics. Taylor is open to anyone starting their career or is new to Sales / Channel.

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Based on London

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Sandrijn Stead

CEO and Co-Founder - CapametriX

As a 20 year veteran in IT, Sandrijn has worked at all levels of the channel in a variety of roles. Starting at Techdata (Computer2000) as an ISR he then moved through different Channel focused sales and marketing positions across EMEA.

Over the last decade, he has had global responsibilities working with partners large and small across every region of the planet. He has led large teams with monstrous targets all the way “Up” to starting a business from nothing and knows which position is the harder to be successful in.

He loves being an individual contributor and if you cut him through the middle, he has the word SALES in bold print.

No problem is too small to be discussed and no ambition is too large to be a challenge.  He strives to treat all as equals and is happy to be told when he has not hit the mark or failed to achieve the required outcome at which point, he will try again.

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“As I am now Lucky enough to be a Husband and Father, I just didn’t understand that work life balance is everything but now I really do and that you should work to live not live to work.  Try and leave this planet safer and cleaner than when we joined it and treat others better than you would wish to be treated yourself whilst understanding that EVERYONE deserves a second, third or fourth chance.”

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Experienced in Sales and can cover Business Growth, Career Development, Starting a New Business, Sustainable Growth and Channel Dynamics. Sandrijn is open to working with anyone at any level.

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Based on Reading

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Alastair Rudman

Commercial Managing Director - Natilik

Alastair has worked in the technology industry for almost two decades and has been with Natilik for much of this time. Since the management buy-out in 2010, Alastair has led sales and client business teams before becoming the Managing Director of the Commercial business four years ago, leading a business of nearly 60 people. Alastair has overseen the growth of the commercial business by 150% over the last four years. Alastair graduated with a first class BA (Hons) in Technology Management from Oxford Brookes and previously worked in the digital media and recruitment sectors.

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Experienced in Leadership and can cover People, Business Growth, Career Development, Imposter Syndrome,  Managing Upwards, Managing a Team and Channel Dynamics. Alastair is open to anyone in sales, early sales leadership or aspirations to be a leader.

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Based in Hampshire